azul APARTMENTS

IMG_8920.jpg

ABOUT THIS PROJECT

The Azul apartment complex is located in the Lakeshore District in Austin, Texas. I took an identity created by the Asterisk Group and developed an environmental identity by breaking the logotype apart and modifying it to use as a pattern. The identity colors were a little too harsh to work in the environment so I neutralized the color palette to create an interesting and inviting place that people could call home. 

(one of my favorites. done while with fd2s)

 

BASS CONCERT HALL

TPA_BCH6_1620x1020.jpg

ABOUT THIS PROJECT

The Bass Concert Hall is located on the University of Texas Main Campus in Austin, Texas. 

A major renovation several years ago added a five-story atrium to the facility and created new wayfinding and orientation challenges for event attendees. To address these challenges, Texas Performing Arts asked fd2s to develop a program of signage and environmental enhancements that would improve the attendee experience by making it easier to navigate the multi-level building during events.

The fd2s team began by conducting a comprehensive wayfinding assessment covering the building’s approaches, entries, and circulation areas. This included observing circulation patterns and visitor behavior during an actual event. This assessment then guided the development of a comprehensive wayfinding strategy, covering identification for sections, levels, and amenities; directional signage; informational elements; and building identification.

During the design process, fd2s placed a major emphasis on creating signage components and architectural enhancements that could be fabricated, installed, and maintained using the in-house resources of the Bass Concert Hall Scenic Studio. The fd2s team worked closely with Scenic Studio staff to understand their internal technical capabilities and production capacity, and the team tailored the system’s design and materials selection accordingly.

(one of my favorites. done while with fd2s)